Via this Slate article from Farhad Manjoo (writer of tech-hype articles with Salon and now Slate), I just read about Droid, the typeface used in Google’s new Android phones. More specifically, he references this Forbes article, describing the background of the font, and its creator, Steve Matteson of Ascender Corporation in Elk Grove, Illinois.
Some background from the Forbes piece:
In fonts, Google has a predilection for cute letters and bright primary colors, as showcased in the company’s own logo. But for Android Google wanted a font with “common appeal,” Davis says. Ascender’s chief type designer, Steve Matteson, who created the Droid fonts, says Google requested a design that was friendly and approachable. “They wanted to see a range of styles, from the typical, bubbly Google image to something very techno-looking,” Matteson says.
The sweet spot—and the final look for Droid—fell somewhere in the middle. Matteson’s first design was “bouncy”: a look in line with the Google logo’s angled lowercase “e.” Google passed on the design because it was “a little too mannered,” Matteson says. “There was a fine line between wanting the font to have character but not cause too much commotion.”
Another proposal erred on the side of “techno” with squared-off edges reminiscent of early computer typefaces. That too was rejected, along with several others, in favor of a more neutral design that Matteson describes as “upright with open forms, but not so neutral as a design like, say, Helvetica.”
I haven’t had a chance to play with an Android phone (as much as I’ve been happy with T-Mobile, particularly their customer service, do I re-up with them for two years just to throw money at alpha hardware?) so I can’t say much about the face, but I find the font angle fascinating, particular in light of Apple’s Helvetica-crazy iPhone and iPod Touch. (Nothing says late 1950s Switzerland quite like a touch-screen interface mobile phone, after all.)
Ascender Corporation also seems to be connected to the hideously named C@#$(*$ fonts found in Windows Vista and Office 2007: Calibri, Cambria, Candara, Consolas, Constantia, Corbel, Cariadings. In the past several years, Microsoft has shown a notable and impressive commitment to typography (most notably, hiring Matthew Carter to create Verdana, and other decisions of that era), but the new C* fonts have that same air of creepiness of a family who names all their kids with names that start with the same letter. I mean sure, they’re terrific people, but man, isn’t that just a little…unnecessary?