I’m happy that Apple is being explicit about this sort of thing, rather than their previous passive aggressive stance that gave more wiggle room for their apologists. This is a big “screw you” to Adobe in particular, who had been planning to release a Flash-to-iPhone converter with Creative Suite 5. I understand why they’re doing it, but in the broader scheme of what’s at stake, why pick a fight with one of the largest software vendors for the Mac?
In addition to being grounded in total, obsessive control over the platform, the argument seems to be that the only way to make a proper iPhone/iPad experience is to build things with their tools, as a way to prevent people from developing for multiple platforms at once. This has two benefits: first, it encourages developers to think within the constraints and affordances of the platform, and second, it forces potential developers to make a choice of which platform they’re going to support. It’s not quite doubling the amount of work that would go into creating an app for both, say, the iPhone and Android, but it’s fairly close. So what will people develop for? The current winner with all the marketing and free hype from the press.
To be clear, developing within the constraints of a platform is incredibly important for getting an application right. But using Apple’s sanctioned tools doesn’t guarantee that, and using a legal document to enforce said tools steps into the ridiculous.
Fundamentally, I think the first argument — that to create a decent application you have to develop a certain way, with one set of tools — is bogus. It’s a lack of trust in your developers and even moreso, a distrust of the market. In the early days of the Macintosh, it was difficult to get companies to rework their DOS (or even Apple II) applications to use the now-familiar menu bars and icons. The Human Interface Guidelines addressed it specifically. And when companies ignored those warnings, and released software that was a clear port from a DOS equivalent, people got upset and the software got trashed. Just search for the phrase “not mac-like” and you’ll get the picture. Point being, people came around on developing for the Mac, and it didn’t require a legal document saying that developers had to use MPW and ResEdit.
The market demanded software that felt like Macintosh applications, and it’s the same for the iPhone and iPad. On the tools side, the free choice also meant that the market produced far better tools than what Apple provided — instead of the archaic MPW (ironically, itself something of a terminal application), Think Pascal, Lightspeed C, Metrowerks Codewarrior, and even Resorcerer all filled in various gaps at different times, all providing a better platform than (or at least a suitable alternative to) Apple’s tools.
But like this earlier post, it seems like Apple is being run by someone who is re-fighting battles of the 80s and 90s, but whose personal penchant for control prevents him from learning from the outcomes. That rhyming sound you hear? It’s history.