Update: As of January 1st, 2010, I’m no longer at Seed. Read more here.
Some eighteen months as visualization vagabond (roving writer, effusive explainer, help me out here…) came to a close in December when I signed up with Seed Media Group to direct a new visualization studio here in Cambridge. We now have a name—the Phyllotaxis Lab—and as of last week, we’ve made it official with a press release:
NEW YORK and CAMBRIDGE, MA (March 5, 2009) – Building on Seed Media Group’s strong design culture, Adam Bly, founder and CEO, announced today the appointment of Ben Fry as the company’s first Design Director. Seed Media Group also announced the launch of a new unit focused on data and information visualization to be based in Cambridge, Massachusetts and headed by Ben Fry.
Seed Visualization will help companies and governments find solutions to clearly communicate complex data sets and information to various stakeholders. The unit’s research arm, the Phyllotaxis Lab, will work to advance the field of data visualization and will undertake research and experimental design work. The Lab will partner with academic institutions around the world and will provide education on the field of data visualization.
And about that name:
Phyllotaxis is a form commonly found in nature that is derived from the Fibonacci sequence. It is the inspiration for Seed Media Group’s logo, designed in 2005 by Stefan Sagmeister and recently included in the Design and the Elastic Mind exhibit at MoMA. “Much like a phyllotaxis, visualization is about both numbers and information as well as structure and form,” said Ben Fry. “It’s a reminder that beauty is derived from the intelligence of the solution.”
This is gonna be great.