I wanted to post this last week in my excitement over week 1 of pro football season (that’s the 300 lbs. locomotives pounding into each other kind of football, not the game played with actual balls and feet), but ran out of time. So instead, in honor of football Sunday, week 2, my favorite advertisement of last year’s football season:
The ad is a phone conversation with Coca-Cola’s Katie Bayne, animated by Imaginary Forces. A couple things I like about this… First, that the attitude is so much less heavy-handed than, say, the IBM spots that seem to be based on the premise that if they jump cut quickly enough, they can cure cancer. The woman being interviewed actually laughs about “big data” truisms. Next is the fact that it’s actually a fairly smart question that’s asked:
How important is it that you get the right information rather than just a lot of information?
Well… you know you can roll around in facts all day long. It’s critical that we stay aware of that mountain of data that’s coming in and mine it for the most valuable nuggets. It helps keep us honest.
And third, the visual quality that reinforces the lighter attitude. Cleverly drawn without overdoing it. She talks about being honest and a hand comes flying in to push back a Pinnocchio nose. Nuggets of data are shown as… eh, nuggets.
And the interviewer is a dog.