Just received this in a message from a journalism grad student studying information graphics:
I have looked at 2 years worth of Glamour (and Harper’s Bazaar too) magazines for my project and it shows that Glamour and other women’s magazines have less amount of information graphics in the magazines compared to men’s magazines, such as GQ and Esquire. Why do you think that is? Do you think that is gender-related at all?
I hadn’t really thought about it much. For the record, my reply:
My fiancée (who knows a lot more about being female than I do) pointed out that such magazines have much less practical content in general, so it may have more to do with that than a specific gender thing. Though she also pointed out that, for instance, in today’s news about the earthquake in China, she felt that women might be more inclined to read a story with the faces of those affected than one with information graphics tallying or describing the same.
I think you’d need to find something closer to a male equivalent of Glamour so that you can cover your question and remove the significant bias you’re getting for the content. Though, uh, a male equivalent of Glamour may not really exist… But perhaps there are better options.
And as I was writing this, she responded:
Finding a male equivalent of Glamour is hard but they actually do have some hard-hitting stories near the back in every issue that sometimes might be overshadowed by all the fashion and beauty stuff. Actually, finding a female equivalent of GQ or Esquire is also hard because they sort of have a niche of their own too. I have to agree with your fiancée too, because, I studied Oprah’s magazines a little in my previous study and sometimes it is really about what appeals to their audience.
Well, my study does not imply causality and it sometimes might be hard to differentiate if the result was due to gender differences or content. So, it’s interesting to find all these out, and actually men’s magazines have about 5 times more information graphics than women’s magazines which is amazing.
Wow—five times more. (At least amongst the magazines that she mentioned.)
My hope in posting this (rather than just sharing the contents of my inbox…can you tell that I’m answering mail today?) is that someone else out there knows more about the subject. Please drop me a line if you do; I’d like to know more and to post a follow-up.